Honest Indigo vs Pen Friend

Honest Indigo and Pen Friend are both Dulux blues. The gap between them is ΔE 4.9 — “very close”. Pen Friend is the lighter of the two. Both cost about £14.40 per litre.

	Honest Indigo	Pen Friend
Hex	#17407D	#024A7F
Lightness (L*)	28	31
Price / litre	£14.40	£14.40

Looking across brands instead? See Honest Indigo’s cross-brand matches and cheaper alternatives, or Pen Friend’s.