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Free Groove vs Honest Indigo

Free Groove and Honest Indigo are both Dulux blues. The gap between them is ΔE 4.9 — “very close”. Free Groove is the lighter of the two. Both cost about £14.40 per litre.

Free GrooveHonest Indigo
Hex#024A7F#17407D
Lightness (L*)3128
Price / litre£14.40£14.40

Looking across brands instead? See Free Groove’s cross-brand matches and cheaper alternatives, or Honest Indigo’s.