Honest Indigo by Dulux is a deep blue. Hex: #17407D. RGB: 23, 64, 125. Price: approximately £14.40 per litre. The nearest equivalent from another manufacturer is Little Greene Smalt (ΔE 2.5, “near-identical”), priced at approximately £29.20 per litre. Other close alternatives include RAL Classic Traffic blue (ΔE 2.6) and Johnstone's Daring Indigo (ΔE 3.7).
Honest Indigo by Dulux
- Hex
#17407D- RGB
- 23, 64, 125
- Manufacturer
- Dulux
- Price per litre
- £14.40
- Price per m2 (?)
- £2.22
Nearest matches & alternatives from other brands
| Colour | Manufacturer | ΔE | Match quality | Price/L | Price/m2 (?) |
|---|---|---|---|---|---|
| Smalt (No.255) | Little Greene | 2.5 | Near-identical | £29.20 (£14.80 more) | £4.49 |
| Traffic blue (No.5017) | RAL Classic | 2.6 | Near-identical | — | — |
| Daring Indigo | Johnstone's | 3.7 | Very close | £13.37 (£1.03 less) | £2.23 |
| Hacienda Tavalera | Johnstone's | 4.1 | Very close | £13.37 (£1.03 less) | £2.23 |
| Midnight Magic | Johnstone's | 4.1 | Very close | £13.37 (£1.03 less) | £2.23 |
| Royalty | Johnstone's | 5.4 | Similar | £13.37 (£1.03 less) | £2.23 |
| Violet blue (No.5000) | RAL Classic | 5.5 | Similar | — | — |
| Blue Jewel | Johnstone's | 5.6 | Similar | £13.37 (£1.03 less) | £2.23 |
| Oxford Blue | Crown | 5.6 | Similar | — | — |
Brand-by-brand comparison
See how Honest Indigo sits next to the closest paints from one specific brand at a time, ranked by how close they are.
Compare Honest Indigo with other Dulux colours
Deciding between two Dulux shades? See Honest Indigo side by side with its closest stablemates.
Colour neighbourhood
Coverage & application
Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.
| Finish | Coverage | Coats | Sheen | Scrub class | Touch dry | Recoat | VOC |
|---|---|---|---|---|---|---|---|
| Dulux Easycare Bathroom Soft Sheen PAS | 13 m²/L | 2 | 25% | 1 | 4h | 4h | — |
| Dulux Easycare Kitchen Matt PAS | 13 m²/L | 2 | 5% | 1 | 4h | 4h | — |
| Dulux Matt PAS | 13 m²/L | 2 | 5% | — | 2h | 4h | — |
| Dulux Silk PAS | 13 m²/L | 2 | 25% | — | 2h | 4h | — |
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