Free Groove vs Pen Friend

Free Groove and Pen Friend are both Dulux blues. The gap between them is ΔE 0.0 — “identical”. Free Groove is the lighter of the two. Both cost about £14.40 per litre.

	Free Groove	Pen Friend
Hex	#024A7F	#024A7F
Lightness (L*)	31	31
Price / litre	£14.40	£14.40

Looking across brands instead? See Free Groove’s cross-brand matches and cheaper alternatives, or Pen Friend’s.