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White by Dulux is a warm off-white with a yellow undertone. Hex: #EBEBE7. RGB: 235, 235, 231. Price: approximately £14.40 per litre. The nearest equivalent from another manufacturer is Dulux Heritage True White (ΔE 0.0, “identical”), priced at approximately £10.80 per litre. Other close alternatives include Mylands Cotton Street (ΔE 0.2) and Crown Fresh Coconut® (ΔE 0.6).

White by Dulux

Hex
#EBEBE7
RGB
235, 235, 231
Manufacturer
Dulux
Price per litre
£14.40
Price per m2 (?)
£2.22
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Nearest matches & alternatives from other brands

Colour Manufacturer ΔE Match quality Price/L Price/m2 (?)
True White (No.ON.00.90) Dulux Heritage 0.0 Identical £10.80 (£3.60 less) £1.35
Cotton Street (No.No.3) Mylands 0.2 Identical £27.20 (£12.80 more) £3.63
Fresh Coconut® Crown 0.6 Identical £8.80 (£5.60 less) £1.47
Maugham White (No.No.2) Mylands 0.6 Identical £27.20 (£12.80 more) £3.63
Edelweiss White (No.LRV 82) Dulux Heritage 0.6 Identical £10.80 (£3.60 less) £1.35
White Doe Craig & Rose 0.7 Identical £18.00 (£3.60 more) £2.57
Indian White (No.LRV 82) Dulux Heritage 0.8 Identical £10.80 (£3.60 less) £1.35
Cotton Cloth® Crown 0.9 Identical £14.00 £2.33
Wishbone White (No.LRV 81) Dulux Heritage 1.0 Identical £10.80 (£3.60 less) £1.35
True White Dulux Heritage
Identical ΔE 0.0
£10.80/L £1.35/m2
Cotton Street Mylands
Identical ΔE 0.2
£27.20/L £3.63/m2
Fresh Coconut® Crown
Identical ΔE 0.6
£8.80/L £1.47/m2
Maugham White Mylands
Identical ΔE 0.6
£27.20/L £3.63/m2
Edelweiss White Dulux Heritage
Identical ΔE 0.6
£10.80/L £1.35/m2
White Doe Craig & Rose
Identical ΔE 0.7
£18.00/L £2.57/m2
Indian White Dulux Heritage
Identical ΔE 0.8
£10.80/L £1.35/m2
Cotton Cloth® Crown
Identical ΔE 0.9
£14.00/L £2.33/m2
Wishbone White Dulux Heritage
Identical ΔE 1.0
£10.80/L £1.35/m2

Brand-by-brand comparison

See how White sits next to the closest paints from one specific brand at a time, ranked by how close they are.

Compare White with other Dulux colours

Deciding between two Dulux shades? See White side by side with its closest stablemates.

Colour neighbourhood

White True White Cotton Street Fresh Coconut® Maugham White Edelweiss White White Doe Indian White Cotton Cloth®

Coverage & application

Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.

Finish Coverage Coats Sheen Scrub class Touch dry Recoat VOC
Dulux Easycare Bathroom Soft Sheen PAS 13 m²/L 2 25% 1 4h 4h —
Dulux Easycare Kitchen Matt PAS 13 m²/L 2 5% 1 4h 4h —
Dulux Matt PAS 13 m²/L 2 5% — 2h 4h —
Dulux Silk PAS 13 m²/L 2 25% — 2h 4h —

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