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True White (No.ON.00.90) by Dulux Heritage is a warm off-white with a yellow undertone. Hex: #EBEBE7. RGB: 235, 235, 231. Price: approximately £10.80 per litre. The nearest equivalent from another manufacturer is Dulux White (ΔE 0.0, “identical”), priced at approximately £14.40 per litre. Other close alternatives include Mylands Cotton Street (ΔE 0.2) and Crown Fresh Coconut® (ΔE 0.6).

True White (No.ON.00.90) by Dulux Heritage

Hex
#EBEBE7
RGB
235, 235, 231
Manufacturer
Dulux Heritage
Price per litre
£10.80
Price per m2 (?)
£1.35
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Nearest matches & alternatives from other brands

Colour Manufacturer ΔE Match quality Price/L Price/m2 (?)
White Dulux 0.0 Identical £14.40 (£3.60 more) £2.22
Cotton Street (No.No.3) Mylands 0.2 Identical £27.20 (£16.40 more) £3.63
Fresh Coconut® Crown 0.6 Identical £8.80 (£2.00 less) £1.47
Maugham White (No.No.2) Mylands 0.6 Identical £27.20 (£16.40 more) £3.63
Night Jewels 6 Dulux 0.6 Identical £14.40 (£3.60 more) £2.22
White Mist Dulux 0.6 Identical £10.80 £1.66
Pure Brilliant White Dulux 0.7 Identical £8.60 (£2.20 less) £1.32
White Doe Craig & Rose 0.7 Identical £18.00 (£7.20 more) £2.57
Calm Clouds Dulux 0.8 Identical £14.40 (£3.60 more) £2.22
White Dulux
Identical ΔE 0.0
£14.40/L £2.22/m2
Cotton Street Mylands
Identical ΔE 0.2
£27.20/L £3.63/m2
Fresh Coconut® Crown
Identical ΔE 0.6
£8.80/L £1.47/m2
Maugham White Mylands
Identical ΔE 0.6
£27.20/L £3.63/m2
Night Jewels 6 Dulux
Identical ΔE 0.6
£14.40/L £2.22/m2
White Mist Dulux
Identical ΔE 0.6
£10.80/L £1.66/m2
Pure Brilliant White Dulux
Identical ΔE 0.7
£8.60/L £1.32/m2
White Doe Craig & Rose
Identical ΔE 0.7
£18.00/L £2.57/m2
Calm Clouds Dulux
Identical ΔE 0.8
£14.40/L £2.22/m2

Brand-by-brand comparison

See how True White sits next to the closest paints from one specific brand at a time, ranked by how close they are.

Compare True White with other Dulux Heritage colours

Deciding between two Dulux Heritage shades? See True White side by side with its closest stablemates.

Colour neighbourhood

True White White Cotton Street Fresh Coconut® Maugham White Night Jewels 6 White Mist Pure Brilliant W.. White Doe

Coverage & application

Manufacturer figures from the Dulux Heritage Product Advice Sheet. Real-world coverage is typically 15-20% lower.

Finish Coverage Coats Sheen Scrub class Touch dry Recoat VOC
Velvet Matt PAS 16 m²/L 2 5% — 2h 4h —
Eggshell PAS 16 m²/L 2 25% — 2h 4h —

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