True White (No.ON.00.90) by Dulux Heritage is a warm off-white with a yellow undertone. Hex: #EBEBE7. RGB: 235, 235, 231. Price: approximately £10.40 per litre. The nearest equivalent from another manufacturer is Dulux White (ΔE 0.0, “identical”), priced at approximately £10.20 per litre. Other close matches include Mylands Cotton Street (ΔE 0.2) and Crown Fresh Coconut® (ΔE 0.6).
True White (No.ON.00.90) by Dulux Heritage
- Hex
#EBEBE7- RGB
- 235, 235, 231
- Manufacturer
- Dulux Heritage
- Price per litre
- £10.40
- Price per m2 (?)
- £1.30
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Nearest matches from other manufacturers
| Colour | Manufacturer | ΔE | Match quality | Price/L | Price/m2 (?) |
|---|---|---|---|---|---|
| White | Dulux | 0.0 | Identical | £10.20 | £1.57 |
| Cotton Street (No.No.3) | Mylands | 0.2 | Identical | £27.20 (£16.80 more) | £3.63 |
| Fresh Coconut® | Crown | 0.6 | Identical | £8.20 (£2.20 less) | £1.37 |
| Maugham White (No.No.2) | Mylands | 0.6 | Identical | £27.20 (£16.80 more) | £3.63 |
| Night Jewels 6 | Dulux | 0.6 | Identical | £10.20 | £1.57 |
| White Mist | Dulux | 0.6 | Identical | £10.20 | £1.57 |
| Pure Brilliant White | Dulux | 0.7 | Identical | £10.20 | £1.57 |
| White Doe | Craig & Rose | 0.7 | Identical | £18.00 (£7.60 more) | £2.57 |
| Calm Clouds | Dulux | 0.8 | Identical | £10.20 | £1.57 |
White
Dulux
Identical
ΔE 0.0
£10.20/L
£1.57/m2
Cotton Street
Mylands
Identical
ΔE 0.2
£27.20/L
£3.63/m2
Fresh Coconut®
Crown
Identical
ΔE 0.6
£8.20/L
£1.37/m2
Maugham White
Mylands
Identical
ΔE 0.6
£27.20/L
£3.63/m2
Night Jewels 6
Dulux
Identical
ΔE 0.6
£10.20/L
£1.57/m2
White Mist
Dulux
Identical
ΔE 0.6
£10.20/L
£1.57/m2
Pure Brilliant White
Dulux
Identical
ΔE 0.7
£10.20/L
£1.57/m2
White Doe
Craig & Rose
Identical
ΔE 0.7
£18.00/L
£2.57/m2
Calm Clouds
Dulux
Identical
ΔE 0.8
£10.20/L
£1.57/m2
Brand-by-brand comparison
See how True White sits next to the closest paints from one specific brand at a time, ranked by perceptual distance.
Colour neighbourhood
Coverage & application
Manufacturer figures from the Dulux Heritage Product Advice Sheet. Real-world coverage is typically 15-20% lower.
| Finish | Coverage | Coats | Sheen | Scrub class | Touch dry | Recoat | VOC |
|---|---|---|---|---|---|---|---|
| Velvet Matt PAS | 16 m²/L | 2 | 5% | — | 2h | 4h | — |
| Eggshell PAS | 16 m²/L | 2 | 25% | — | 2h | 4h | — |
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