True White (No.ON.00.90) by Dulux Heritage is a warm off-white with a yellow undertone. Hex: #EBEBE7. RGB: 235, 235, 231. Price: approximately £10.40 per litre. The nearest equivalent from another manufacturer is Dulux White (ΔE 0.0, “identical”), priced at approximately £10.20 per litre. Other close alternatives include Mylands Cotton Street (ΔE 0.2) and Crown Fresh Coconut® (ΔE 0.6).
True White (No.ON.00.90) by Dulux Heritage
- Hex
#EBEBE7- RGB
- 235, 235, 231
- Manufacturer
- Dulux Heritage
- Price per litre
- £10.40
- Price per m2 (?)
- £1.30
Nearest matches & alternatives from other brands
| Colour | Manufacturer | ΔE | Match quality | Price/L | Price/m2 (?) |
|---|---|---|---|---|---|
| White | Dulux | 0.0 | Identical | £10.20 | £1.57 |
| Cotton Street (No.No.3) | Mylands | 0.2 | Identical | £27.20 (£16.80 more) | £3.63 |
| Fresh Coconut® | Crown | 0.6 | Identical | £8.20 (£2.20 less) | £1.37 |
| Maugham White (No.No.2) | Mylands | 0.6 | Identical | £27.20 (£16.80 more) | £3.63 |
| Night Jewels 6 | Dulux | 0.6 | Identical | £10.20 | £1.57 |
| White Mist | Dulux | 0.6 | Identical | £10.20 | £1.57 |
| Pure Brilliant White | Dulux | 0.7 | Identical | £10.20 | £1.57 |
| White Doe | Craig & Rose | 0.7 | Identical | £18.00 (£7.60 more) | £2.57 |
| Calm Clouds | Dulux | 0.8 | Identical | £10.20 | £1.57 |
Brand-by-brand comparison
See how True White sits next to the closest paints from one specific brand at a time, ranked by how close they are.
Compare True White with other Dulux Heritage colours
Deciding between two Dulux Heritage shades? See True White side by side with its closest stablemates.
Colour neighbourhood
Coverage & application
Manufacturer figures from the Dulux Heritage Product Advice Sheet. Real-world coverage is typically 15-20% lower.
| Finish | Coverage | Coats | Sheen | Scrub class | Touch dry | Recoat | VOC |
|---|---|---|---|---|---|---|---|
| Velvet Matt PAS | 16 m²/L | 2 | 5% | — | 2h | 4h | — |
| Eggshell PAS | 16 m²/L | 2 | 25% | — | 2h | 4h | — |
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