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Fitzrovia Red vs Florentine Red

Fitzrovia Red (No.LRV 18) and Florentine Red (No.LRV 7) are both Dulux Heritage reds. The gap between them is ΔE 19.2 — “similar”. Fitzrovia Red is the lighter of the two, and Florentine Red the warmer. Both cost about £10.40 per litre.

Fitzrovia RedFlorentine Red
Hex#A45D6A#6B2230
Lightness (L*)4825
CodeLRV 18LRV 7
Price / litre£10.40£10.40

Looking across brands instead? See Fitzrovia Red’s cross-brand matches and cheaper alternatives, or Florentine Red’s.