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Chocolate by Johnstone's is a dark warm grey with a subtle orange undertone. Hex: #463E37. RGB: 70, 62, 55. Price: approximately £7.53 per litre. The nearest equivalent from another manufacturer is Dulux Dipped Chocolate (ΔE 1.4, “near-identical”), priced at approximately £14.40 per litre. Other close alternatives include Dulux Heritage Tudor Brown (ΔE 2.2) and Dulux Rum Caramel 1 (ΔE 2.2).

Chocolate by Johnstone's

Hex
#463E37
RGB
70, 62, 55
Manufacturer
Johnstone's
Price per litre
£7.53
Price per m2 (?)
£1.26
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Nearest matches & alternatives from other brands

Colour Manufacturer ΔE Match quality Price/L Price/m2 (?)
Dipped Chocolate Dulux 1.4 Near-identical £14.40 (£6.87 more) £2.22
Tudor Brown (No.LRV 6) Dulux Heritage 2.2 Near-identical £10.80 (£3.27 more) £1.35
Rum Caramel 1 Dulux 2.2 Near-identical £14.40 (£6.87 more) £2.22
Hardback Coat 2.5 Near-identical £24.80 (£17.27 more) £4.96
Stable Gates Dulux 2.6 Near-identical £14.40 (£6.87 more) £2.22
Elysian Ground (No.320) Little Greene 3.0 Near-identical £29.20 (£21.67 more) £4.49
Pine Cone Dulux 3.0 Near-identical £14.40 (£6.87 more) £2.22
Sekhmet Edward Bulmer 3.2 Very close £26.40 (£18.87 more) £4.40
Rich Praline 1 Dulux 3.6 Very close £14.40 (£6.87 more) £2.22

Colour neighbourhood

Chocolate Dipped Chocolate Tudor Brown Rum Caramel 1 Hardback Stable Gates Elysian Ground Pine Cone Sekhmet

Coverage & application

Manufacturer figures from the Johnstone's Product Advice Sheet. Real-world coverage is typically 15-20% lower.

Finish Coverage Coats Sheen Scrub class Touch dry Recoat VOC
Bathroom Mid Sheen PAS 14 m²/L 2 20% 1 1h 4h —
Kitchen Matt PAS 14 m²/L 2 5% 1 1h 4h —
Wall & Ceiling Matt PAS 12 m²/L 2 5% — 1h 2h —
Wall & Ceiling Silk PAS 14 m²/L 2 25% — 1h 4h —

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