Sumptuous Plum by Dulux is a mid-tone magenta. Hex: #983660. RGB: 152, 54, 96. Price: approximately £10.20 per litre. The nearest equivalent from another manufacturer is Johnstone's Fuchsia Flock (ΔE 2.9, “near-identical”), priced at approximately £12.36 per litre. Other close matches include Zoffany Raspberry Sorbet (ΔE 3.8) and Johnstone's Heart's Desire (ΔE 4.3).
Sumptuous Plum by Dulux
- Hex
#983660- RGB
- 152, 54, 96
- Manufacturer
- Dulux
- Price per litre
- £10.20
- Price per m2 (?)
- £1.57
Nearest matches from other manufacturers
| Colour | Manufacturer | ΔE | Match quality | Price/L | Price/m2 (?) |
|---|---|---|---|---|---|
| Fuchsia Flock | Johnstone's | 2.9 | Near-identical | £12.36 (£2.16 more) | £2.06 |
| Raspberry Sorbet (No.ZOP0118) | Zoffany | 3.8 | Very close | £22.00 (£11.80 more) | — |
| Heart's Desire | Johnstone's | 4.3 | Very close | £12.36 (£2.16 more) | £2.06 |
| Traffic purple (No.4006) | RAL Classic | 4.6 | Very close | — | — |
| Raspberry Cocktail | Johnstone's | 4.9 | Very close | £12.36 (£2.16 more) | £2.06 |
| Mischief (No.3) | Little Greene | 5.8 | Similar | £28.00 (£17.80 more) | £4.31 |
| Raspberry Dream | Johnstone's | 7.3 | Similar | £12.36 (£2.16 more) | £2.06 |
| Pompadour | Edward Bulmer | 7.6 | Similar | £26.40 (£16.20 more) | £4.40 |
| Heart's Content | Johnstone's | 7.9 | Similar | £12.36 (£2.16 more) | £2.06 |
Fuchsia Flock
Johnstone's
Near-identical
ΔE 2.9
£12.36/L
£2.06/m2
Raspberry Sorbet
Zoffany
Very close
ΔE 3.8
£22.00/L
Heart's Desire
Johnstone's
Very close
ΔE 4.3
£12.36/L
£2.06/m2
Traffic purple
RAL Classic
Very close
ΔE 4.6
Raspberry Cocktail
Johnstone's
Very close
ΔE 4.9
£12.36/L
£2.06/m2
Mischief
Little Greene
Similar
ΔE 5.8
£28.00/L
£4.31/m2
Raspberry Dream
Johnstone's
Similar
ΔE 7.3
£12.36/L
£2.06/m2
Pompadour
Edward Bulmer
Similar
ΔE 7.6
£26.40/L
£4.40/m2
Heart's Content
Johnstone's
Similar
ΔE 7.9
£12.36/L
£2.06/m2
Colour neighbourhood
Coverage & application
Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.
| Finish | Coverage | Coats | Sheen | Scrub class | Touch dry | Recoat | VOC |
|---|---|---|---|---|---|---|---|
| Dulux Easycare Bathroom Soft Sheen PAS | 13 m²/L | 2 | 25% | 1 | 4h | 4h | — |
| Dulux Easycare Kitchen Matt PAS | 13 m²/L | 2 | 5% | 1 | 4h | 4h | — |
| Dulux Matt PAS | 13 m²/L | 2 | 5% | — | 2h | 4h | — |
| Dulux Silk PAS | 13 m²/L | 2 | 25% | — | 2h | 4h | — |
| Dulux Simply Refresh One Coat Matt PAS | 13 m²/L | 1 | 5% | — | 4h | 4h | — |
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