Pure Cocoa by Dulux is a deep warm grey with a subtle warm yellow undertone. Hex: #534F49. RGB: 83, 79, 73. Price: approximately £14.40 per litre. The nearest equivalent from another manufacturer is Johnstone's Black Coffee (ΔE 0.7, “identical”), priced at approximately £13.37 per litre. Other close alternatives include Johnstone's Yorkshire Moor (ΔE 1.4) and Mylands Artillery Ground (ΔE 1.8).
Pure Cocoa by Dulux
- Hex
#534F49- RGB
- 83, 79, 73
- Manufacturer
- Dulux
- Price per litre
- £14.40
- Price per m2 (?)
- £2.22
Nearest matches & alternatives from other brands
| Colour | Manufacturer | ΔE | Match quality | Price/L | Price/m2 (?) |
|---|---|---|---|---|---|
| Black Coffee | Johnstone's | 0.7 | Identical | £13.37 (£1.03 less) | £2.23 |
| Yorkshire Moor | Johnstone's | 1.4 | Near-identical | £13.37 (£1.03 less) | £2.23 |
| Artillery Ground (No.No.164) | Mylands | 1.8 | Near-identical | £27.20 (£12.80 more) | £3.63 |
| Concourse | Johnstone's | 2.1 | Near-identical | £13.37 (£1.03 less) | £2.23 |
| Pub (No.BH.08) | Mylands | 2.3 | Near-identical | £27.20 (£12.80 more) | £3.63 |
| Oswego Tea | Johnstone's | 2.4 | Near-identical | £13.37 (£1.03 less) | £2.23 |
| Undercover | Johnstone's | 2.5 | Near-identical | £13.37 (£1.03 less) | £2.23 |
| The Ranger | Coat | 2.5 | Near-identical | £24.80 (£10.40 more) | £4.96 |
| Vandyke brown (No.10 B 29) | BS 4800 | 2.9 | Near-identical | — | — |
Brand-by-brand comparison
See how Pure Cocoa sits next to the closest paints from one specific brand at a time, ranked by how close they are.
Compare Pure Cocoa with other Dulux colours
Deciding between two Dulux shades? See Pure Cocoa side by side with its closest stablemates.
Colour neighbourhood
Coverage & application
Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.
| Finish | Coverage | Coats | Sheen | Scrub class | Touch dry | Recoat | VOC |
|---|---|---|---|---|---|---|---|
| Dulux Easycare Bathroom Soft Sheen PAS | 13 m²/L | 2 | 25% | 1 | 4h | 4h | — |
| Dulux Easycare Kitchen Matt PAS | 13 m²/L | 2 | 5% | 1 | 4h | 4h | — |
| Dulux Matt PAS | 13 m²/L | 2 | 5% | — | 2h | 4h | — |
| Dulux Silk PAS | 13 m²/L | 2 | 25% | — | 2h | 4h | — |
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