Mauve Tale vs Urban Obsession

Mauve Tale and Urban Obsession are both Dulux neutrals. The gap between them is ΔE 4.1 — “very close”. Urban Obsession is the lighter of the two. Both cost about £14.40 per litre.

	Mauve Tale	Urban Obsession
Hex	#807A7C	#808080
Lightness (L*)	52	54
Price / litre	£14.40	£14.40

Looking across brands instead? See Mauve Tale’s cross-brand matches and cheaper alternatives, or Urban Obsession’s.