Magic White by Dulux is a very pale muted yellow. Hex: #EEEEE7. RGB: 238, 238, 231. Price: approximately £10.20 per litre. The nearest equivalent from another manufacturer is Mylands Charterhouse (ΔE 0.0, “identical”), priced at approximately £27.20 per litre. Other close alternatives include Crown Woven Calico® (ΔE 0.5) and Coat Me Time (ΔE 0.6).
Magic White by Dulux
- Hex
#EEEEE7- RGB
- 238, 238, 231
- Manufacturer
- Dulux
- Price per litre
- £10.20
- Price per m2 (?)
- £1.57
Nearest matches & alternatives from other brands
| Colour | Manufacturer | ΔE | Match quality | Price/L | Price/m2 (?) |
|---|---|---|---|---|---|
| Charterhouse (No.No.4) | Mylands | 0.0 | Identical | £27.20 (£17.00 more) | £3.63 |
| Woven Calico® | Crown | 0.5 | Identical | £13.20 (£3.00 more) | £2.20 |
| Me Time | Coat | 0.6 | Identical | £22.40 (£12.20 more) | £4.48 |
| White 01 (No.white-01) | Lick | 0.8 | Identical | £15.60 (£5.40 more) | £3.12 |
| Cow's Milk | Johnstone's | 0.9 | Identical | £12.36 (£2.16 more) | £2.06 |
| Best China® | Crown | 1.0 | Identical | £13.20 (£3.00 more) | £2.20 |
| China White (No.LRV 87) | Dulux Heritage | 1.0 | Identical | £10.40 | £1.30 |
| Cotton Tail | Johnstone's | 1.0 | Near-identical | £12.36 (£2.16 more) | £2.06 |
| White (No.00 E 55) | BS 4800 | 1.1 | Near-identical | — | — |
Brand-by-brand comparison
See how Magic White sits next to the closest paints from one specific brand at a time, ranked by how close they are.
Compare Magic White with other Dulux colours
Deciding between two Dulux shades? See Magic White side by side with its closest stablemates.
Colour neighbourhood
Coverage & application
Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.
| Finish | Coverage | Coats | Sheen | Scrub class | Touch dry | Recoat | VOC |
|---|---|---|---|---|---|---|---|
| Dulux Easycare Bathroom Soft Sheen PAS | 13 m²/L | 2 | 25% | 1 | 4h | 4h | — |
| Dulux Easycare Kitchen Matt PAS | 13 m²/L | 2 | 5% | 1 | 4h | 4h | — |
| Dulux Matt PAS | 13 m²/L | 2 | 5% | — | 2h | 4h | — |
| Dulux Silk PAS | 13 m²/L | 2 | 25% | — | 2h | 4h | — |
| Dulux Simply Refresh One Coat Matt PAS | 13 m²/L | 1 | 5% | — | 4h | 4h | — |
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