Magic White by Dulux is a very pale muted yellow. Hex: #EEEEE7. RGB: 238, 238, 231. Price: approximately £10.20 per litre. The nearest equivalent from another manufacturer is Mylands Charterhouse (ΔE 0.0, “identical”), priced at approximately £27.20 per litre. Other close matches include Crown Woven Calico® (ΔE 0.5) and Coat Me Time (ΔE 0.6).
Magic White by Dulux
- Hex
#EEEEE7- RGB
- 238, 238, 231
- Manufacturer
- Dulux
- Price per litre
- £10.20
- Price per m2 (?)
- £1.57
Nearest matches from other manufacturers
| Colour | Manufacturer | ΔE | Match quality | Price/L | Price/m2 (?) |
|---|---|---|---|---|---|
| Charterhouse (No.No.4) | Mylands | 0.0 | Identical | £27.20 (£17.00 more) | £3.63 |
| Woven Calico® | Crown | 0.5 | Identical | £13.20 (£3.00 more) | £2.20 |
| Me Time | Coat | 0.6 | Identical | £22.40 (£12.20 more) | £4.48 |
| White 01 (No.white-01) | Lick | 0.8 | Identical | £15.60 (£5.40 more) | £3.12 |
| Cow's Milk | Johnstone's | 0.9 | Identical | £12.36 (£2.16 more) | £2.06 |
| Best China® | Crown | 1.0 | Identical | £13.20 (£3.00 more) | £2.20 |
| China White (No.LRV 87) | Dulux Heritage | 1.0 | Identical | £10.40 | £1.30 |
| Cotton Tail | Johnstone's | 1.0 | Near-identical | £12.36 (£2.16 more) | £2.06 |
| White (No.00 E 55) | BS 4800 | 1.1 | Near-identical | — | — |
Charterhouse
Mylands
Identical
ΔE 0.0
£27.20/L
£3.63/m2
Woven Calico®
Crown
Identical
ΔE 0.5
£13.20/L
£2.20/m2
Me Time
Coat
Identical
ΔE 0.6
£22.40/L
£4.48/m2
White 01
Lick
Identical
ΔE 0.8
£15.60/L
£3.12/m2
Cow's Milk
Johnstone's
Identical
ΔE 0.9
£12.36/L
£2.06/m2
Best China®
Crown
Identical
ΔE 1.0
£13.20/L
£2.20/m2
China White
Dulux Heritage
Identical
ΔE 1.0
£10.40/L
£1.30/m2
Cotton Tail
Johnstone's
Near-identical
ΔE 1.0
£12.36/L
£2.06/m2
White
BS 4800
Near-identical
ΔE 1.1
Colour neighbourhood
Coverage & application
Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.
| Finish | Coverage | Coats | Sheen | Scrub class | Touch dry | Recoat | VOC |
|---|---|---|---|---|---|---|---|
| Dulux Easycare Bathroom Soft Sheen PAS | 13 m²/L | 2 | 25% | 1 | 4h | 4h | — |
| Dulux Easycare Kitchen Matt PAS | 13 m²/L | 2 | 5% | 1 | 4h | 4h | — |
| Dulux Matt PAS | 13 m²/L | 2 | 5% | — | 2h | 4h | — |
| Dulux Silk PAS | 13 m²/L | 2 | 25% | — | 2h | 4h | — |
| Dulux Simply Refresh One Coat Matt PAS | 13 m²/L | 1 | 5% | — | 4h | 4h | — |
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