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Magic White by Dulux is a very pale muted yellow. Hex: #EEEEE7. RGB: 238, 238, 231. Price: approximately £14.40 per litre. The nearest equivalent from another manufacturer is Mylands Charterhouse (ΔE 0.0, “identical”), priced at approximately £27.20 per litre. Other close alternatives include Crown Woven Calico® (ΔE 0.5) and Coat Me Time (ΔE 0.6).

Magic White by Dulux

Hex
#EEEEE7
RGB
238, 238, 231
Manufacturer
Dulux
Price per litre
£14.40
Price per m2 (?)
£2.22
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Nearest matches & alternatives from other brands

Colour Manufacturer ΔE Match quality Price/L Price/m2 (?)
Charterhouse (No.No.4) Mylands 0.0 Identical £27.20 (£12.80 more) £3.63
Woven Calico® Crown 0.5 Identical £14.00 £2.33
Me Time Coat 0.6 Identical £24.80 (£10.40 more) £4.96
Cow's Milk Johnstone's 0.9 Identical £13.37 (£1.03 less) £2.23
Best China® Crown 1.0 Identical £14.00 £2.33
China White (No.LRV 87) Dulux Heritage 1.0 Identical £10.80 (£3.60 less) £1.35
Cotton Tail Johnstone's 1.0 Near-identical £13.37 (£1.03 less) £2.23
White (No.00 E 55) BS 4800 1.1 Near-identical — —
Slaked Lime (No.105) Little Greene 1.1 Near-identical £29.20 (£14.80 more) £4.49

Brand-by-brand comparison

See how Magic White sits next to the closest paints from one specific brand at a time, ranked by how close they are.

Colour neighbourhood

Magic White Charterhouse Woven Calico® Me Time Cow's Milk Best China® China White Cotton Tail White

Coverage & application

Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.

Finish Coverage Coats Sheen Scrub class Touch dry Recoat VOC
Dulux Easycare Bathroom Soft Sheen PAS 13 m²/L 2 25% 1 4h 4h —
Dulux Easycare Kitchen Matt PAS 13 m²/L 2 5% 1 4h 4h —
Dulux Matt PAS 13 m²/L 2 5% — 2h 4h —
Dulux Silk PAS 13 m²/L 2 25% — 2h 4h —

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