Ink Well vs Viridian Tide

Ink Well and Viridian Tide are both Dulux blues. The gap between them is ΔE 1.1 — “near-identical”. Viridian Tide is the lighter of the two. Both cost about £14.40 per litre.

	Ink Well	Viridian Tide
Hex	#364A55	#394A53
Lightness (L*)	30	30
Price / litre	£14.40	£14.40

Looking across brands instead? See Ink Well’s cross-brand matches and cheaper alternatives, or Viridian Tide’s.