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Denim Drift by Dulux is a mid-tone grey with a subtle cyan undertone. Hex: #7C8D95. RGB: 124, 141, 149. Price: approximately £10.80 per litre. The nearest equivalent from another manufacturer is Farrow & Ball Selvedge (ΔE 0.5, “identical”), priced at approximately £26.40 per litre. Other close alternatives include Johnstone's Seastone (ΔE 2.6) and Johnstone's Pachyderm (ΔE 2.6).

Denim Drift by Dulux

Hex
#7C8D95
RGB
124, 141, 149
Manufacturer
Dulux
Price per litre
£10.80
Price per m2 (?)
£1.66
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Nearest matches & alternatives from other brands

Colour Manufacturer ΔE Match quality Price/L Price/m2 (?)
Selvedge Farrow & Ball 0.5 Identical £26.40 (£15.60 more) £4.06
Seastone Johnstone's 2.6 Near-identical £13.37 (£2.57 more) £2.23
Pachyderm Johnstone's 2.6 Near-identical £13.37 (£2.57 more) £2.23
Night Shore Johnstone's 2.8 Near-identical £7.53 (£3.27 less) £1.26
Feldspar Johnstone's 3.0 Near-identical £13.37 (£2.57 more) £2.23
Chalky Blue Johnstone's 3.0 Near-identical £13.37 (£2.57 more) £2.23
Squirrel grey (No.7000) RAL Classic 3.1 Very close — —
Steel Pole Craig & Rose 3.1 Very close £18.00 (£7.20 more) £2.57
Steeple Grey Johnstone's 3.4 Very close £13.37 (£2.57 more) £2.23

Brand-by-brand comparison

See how Denim Drift sits next to the closest paints from one specific brand at a time, ranked by how close they are.

Colour neighbourhood

Denim Drift Selvedge Seastone Pachyderm Night Shore Feldspar Chalky Blue Squirrel grey Steel Pole

Coverage & application

Manufacturer figures from the Dulux Product Advice Sheet. Real-world coverage is typically 15-20% lower.

Finish Coverage Coats Sheen Scrub class Touch dry Recoat VOC
Dulux Easycare Bathroom Soft Sheen PAS 13 m²/L 2 25% 1 4h 4h —
Dulux Easycare Kitchen Matt PAS 13 m²/L 2 5% 1 4h 4h —
Dulux Matt PAS 13 m²/L 2 5% — 2h 4h —
Dulux Silk PAS 13 m²/L 2 25% — 2h 4h —
Dulux Simply Refresh One Coat Matt PAS 13 m²/L 1 5% — 4h 4h —

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