Ancient Artefact vs Sincere Brew

Ancient Artefact and Sincere Brew are both Dulux warm creams. The gap between them is ΔE 2.3 — “near-identical”. Sincere Brew is the lighter of the two. Both cost about £14.40 per litre.

	Ancient Artefact	Sincere Brew
Hex	#B6AB9D	#BCAD9A
Lightness (L*)	71	71
Price / litre	£14.40	£14.40

Looking across brands instead? See Ancient Artefact’s cross-brand matches and cheaper alternatives, or Sincere Brew’s.