Amazon Beat 3 vs Intense Azure
Amazon Beat 3 and Intense Azure are both Dulux blues. The gap between them is ΔE 3.4 — “very close”. Intense Azure is the lighter of the two, and Amazon Beat 3 the warmer. Both cost about £10.20 per litre.
| Amazon Beat 3 | Intense Azure | |
|---|---|---|
| Hex | #6C97B3 | #67A0C1 |
| Lightness (L*) | 60 | 63 |
| Price / litre | £10.20 | £10.20 |
More Dulux comparisons
Looking across brands instead? See Amazon Beat 3’s cross-brand matches and cheaper alternatives, or Intense Azure’s.