Afternoon Tea® vs New Chapter®

Afternoon Tea® and New Chapter® are both Crown warm creams. The gap between them is ΔE 3.0 — “near-identical”. New Chapter® is the lighter of the two. Afternoon Tea® is the cheaper of the two at £10.80 per litre.

Afternoon Tea® #DED2C3 £10.80/L

New Chapter® #EBDFCF £13.20/L

	Afternoon Tea®	New Chapter®
Hex	`#DED2C3`	`#EBDFCF`
Lightness (L*)	85	89
Price / litre	£10.80	£13.20

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Looking across brands instead? See Afternoon Tea®’s cross-brand matches and cheaper alternatives, or New Chapter®’s.