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Private Matters vs Sheldon

Private Matters and Sheldon are both Coat browns & earths. The gap between them is ΔE 13.3 — “similar”. Private Matters is the lighter of the two. Both cost about £24.80 per litre.

Private MattersSheldon
Hex#9B5E45#6B5545
Lightness (L*)4638
Price / litre£24.80£24.80

Looking across brands instead? See Private Matters’s cross-brand matches and cheaper alternatives, or Sheldon’s.