Good Intentions vs Jojo's White

Good Intentions and Jojo's White are both Coat warm creams. The gap between them is ΔE 2.2 — “near-identical”. Jojo's White is the lighter of the two, and Good Intentions the warmer. Both cost about £24.80 per litre.

	Good Intentions	Jojo's White
Hex	#DBD5CC	#E2DCD6
Lightness (L*)	86	88
Price / litre	£24.80	£24.80

Looking across brands instead? See Good Intentions’s cross-brand matches and cheaper alternatives, or Jojo's White’s.