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100% Maybe vs Jojo's White

100% Maybe and Jojo's White are both Coat warm creams. The gap between them is ΔE 2.8 — “near-identical”. 100% Maybe is the lighter of the two. Both cost about £24.80 per litre.

100% MaybeJojo's White
Hex#EBE7DF#E2DCD6
Lightness (L*)9288
Price / litre£24.80£24.80

Looking across brands instead? See 100% Maybe’s cross-brand matches and cheaper alternatives, or Jojo's White’s.